Marketing and Content Manager

Posted by Revelate Designs LLC on 10/14/2024

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State: AK

City: Anchorage

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $65,000-$75,000

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Revelate Designs seeks a creative individual to lead our marketing and content efforts.

 

About Revelate

 

Revelate Designs started as a garage based cottage sewing operation and has deep roots building gear for bikepacking and adventure cycling. Our team in Anchorage, Alaska designs high quality, technical bike touring bags that are sold worldwide. We are a tight knit, fun loving brand and a long time innovator in the bikepacking scene. 

 

About the Position

 

Marketing and Content Manager - This multifaceted creative position interacts with our product and sales team to create exciting marketing content and execute campaigns across a variety of platforms to grow and elevate our brand. This includes managing the brand’s social media platforms, developing email marketing campaigns, and engaging with Revelate’s brand ambassadors to generate unique content. You will also coordinate with the team to plan and execute product launches across platforms while connecting with and cultivating our media relations.

 

The position also creates and updates photo, video and graphical content on our website and keeps it fresh. This entails shooting studio and in-use product photos, and generating both short and long format product videos for use on website and Youtube channel. You will use your graphic design skills to generate technical sizing and instructional illustrations and handle the graphic design and sourcing for all print needs such as merchandise and product hang tags. 

 

In short - you’re the go-to for the brand’s creative needs and outward facing marketing efforts. You’ll work with the team on marketing strategy to define the brand’s voice and needs aligned with key calendar events. As a managing role, if we need to supplement with external help (artwork, photo/video shoots, or other marketing services), you’ll be the person managing and directing that work. 

 

Responsibilities include:

• Create and execute exciting and relevant marketing content, campaigns and collaborations to grow brand awareness, find new audiences and drive e-commerce and retail sales. 

• Creating and updating product photo, video, and copy materials on the Revelate website

• Managing, creating and curating content for our brand’s social media channels to optimize engagement and reach while engaging with the community on social media. 

• Collaborating with our brand ambassadors and brand partners to elevate each other's projects and generate unique storytelling content.

• Be the creative hand in developing visual content such as informative aids, advertisements, and videos 

• Executing product launch plans - Planning with the team and generating / sourcing photo and video content, media & reviewer outreach, press releases and assisting with website copy. 

• Assist in developing and implementing overall brand marketing strategy. Setting and maintaining a marketing calendar.  Utilize analytical data / KPI’s to drive decision making in organic and paid content.

• Aid in the planning of events and trade shows, examples include Sea Otter, Eurobike and regional events. Tasks include logistics, graphic design, media relations and outreach

• Creating marketing support for our dealer base, including newsletters and materials to support the retail shop environment.

• Work with vendors and sourcing for printed materials and development of merchandise.

Requirements:

• A Bachelor's degree in marketing or an equivalent creative based field.

• Solid photo, video shooting, editing and graphic design skills

• Relevant 2-5 yrs marketing experience for a brand or organization. 

• Experience in social media marketing and community outreach for a brand

• Experience with social media management platforms and project management tools.

• Being creative & collaborative and game for a bit of everything.

• Photo / video / graphic asset management organizational skills

• Ability to organize, prioritize and manage multiple ongoing tasks and projects.

• Ability to travel to events

This is a full time salaried position based in Anchorage Alaska. Alaska is amazing, we have wilderness and world class recreation at our doorstep.  This is a hybrid-remote position that requires a minimum of two days per week in the office but allows for workplace flexibility . The salary range is $65-$75,000k based on experience. We offer a generous PTO policy with additional bikepacking trip benefits, health benefits, and a matching 401(k) with profit sharing.

 

To apply: Please send a cover letter and resume along with a portfolio or website to showcase your prior work to: jobs@revelatedesigns.com.

 

About Revelate Designs LLC

Revelate Designs is a founder of the bikepacking movement. We're located in Anchorage Alaska and are known for our innovative bag systems that can be used on adventures big and small. 

 \We manufacture on the West coast and have dealers and distrubtion across the US and world wite.