Brand Manager - Recreational Vehicle
Posted by Dometic on 05/13/2021
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: HardGoods/Equipment
State: IL
City: Rosemont, IL
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within: 50+ miles
Job Description & Requirements
Are you a talented Brand Manager with a passion for the Recreational Sport Industry?
*This role is predominately remote with the occassional need to go into the office. Must reside in the Chicagoland area*
Dometic Overview:
Millions of people around the world buy and use Dometic products. They’re RV users, boat owners, truck drivers, campers, outdoor people. And all part of a growing movement – a longing for freedom and adventure, a desire to explore the world and to stay away for extended periods of time. We call it mobile living. Our mission is to make mobile living easy through smart and reliable products with outstanding design.
To be successful in this role, you understand the importance of our core values - We are passionate, We act responsibly, We are building together and We embrace change; these values reflect the heart and soul of Dometic and they define what it takes to work here and how we do things.
Position Overview:
The Brand Manager-Outdoor will be responsible for leading marketing strategy & execution for the Outdoor and Aftermarket teams. To be successful, s/he will thoroughly integrate within the teams, understand the customers, the end-users, the market, and the company to work cross-functionally with sales, product management, customer service and other functions. The Brand Manager-Outdoor will help design cohesive total Dometic marketing mix by identifying the business priorities and integrating the necessary content and spend within the total Dometic marketing strategy and media plan. S/he will partner with product management and sales to provide insights into new product development while also leading the creation and execution of the entire communication GTM plan (from creative to collateral to internal selling). This role will report to the Marketing Director, Americas.
Duties:
- Manage strategy and day-to-day activities of Outdoor and Aftermarket business units
- Develop overarching holistic communication plan and associated metrics to drive business forward
- Works with product team to prioritize launches, launch spending, creates, and manages the marketing timeline for product launches, and creates all language and content required for successful launches
- Build relationships with key customers; act in both a consultative manner and design value-add programs
- Partner with Community Engagement & Content team to build required relationships and digital content to deliver on marketing plan
- Manages PR for Outdoor and Aftermarket teams in conjunction with others on marketing team
- Partners with Digital team to design, deliver and measure ad buys
- Actively build and track advertising and engagement on social (FB ads manager)
- Partners with Creative team to design and deliver all required assets
- Provide consumer and customer insights for the development of products and communication
- Actively participate in research design, insights, segmentation work; lead specific research initiatives as they relate to Outdoor and Aftermarket
- Partners with Events leader to create the required setting and deliver the tools for trade shows and special events and is an active participant at these events
- Maintains marketing budget for Outdoor and Aftermarket businesses
- Understands full market landscape (Dometic, competitive, customers, consumers) and uses understanding to provide team information and input for strategy design and execution
- Maintains brand standards while delivering required content to achieve business goals
Qualifications:
- 5+ years in a brand management role
- Experience in B2C, B2B2C and B2B desired
- Master’s Degree or relevant additional experience is preferable
- Demonstratable marketing strategy, media planning and media buying experience required
- Experience applying processes and gaining buy-in to drive business efficiencies and reduce cross-functional silos
- Driven by an entrepreneurial spirit; willing to tackle new challenges and take initiative
- Strong balance of creative and analytical mindset; possesses the ability to solve problems and understand people by turning data into insights (not just reporting)
- Ability to create and leverage cross-functional relationships
- 2+ years of experience launching products into manufacturing, distribution, and dealer models
- 2+ years merchandising experience (determining needed merchandising and partnering with vendors to create)
- Excellent communication, written, and verbal skills required
- Leadership ability, entrepreneurial attitude, and a good team player
- Strong training and presentation skills
- Ability to work under pressure and tight deadlines
- Experience working with both internal and external agencies
- Proficient with Microsoft Office Suite and other business programs as necessary
- Passionate about the outdoor experience
- Comfort working across all organization levels from Sr. Management to Coordinators
- Domestic and some international travel is required once safe to do so; ability to attend trade shows and other events
BENEFIT HIGHLIGHTS:
- You are eligible for Benefits on your first day
- You can begin contributing to your 401K on your first day
- 401K matching begins on your first day.
- You are 100% vested on your first day
- We also contribute to your gym membership and a Costco or Sam's Club membership
To be considered for this position, please email your resume directly to DometicRecruiting@Dometic.com.
Dometic is an equal opportunity employer. Dometic evaluates qualified applicants without regard to race, color, religion, age, gender, national origin, disability status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
