Marketing Assistant

Job Duties 

Reporting and Research

• Maintain automated Google Studio Data connections with Shopify to track KPIs. 

• Attend marketing meetings and take notes on data needed for marketing initiatives.

• Build reports based on marketing initiatives and priorities. 

• Work with the marketing team to ensure Google Analytics 4, Meta events manager, Klaviyo integration, and other Shopify apps that provide data are functioning. 

• Research questions based on direction from copywriter to inform search-engine optimized terms for apparel seasonality, fabrics, color ways, and product features.

• Find relevant articles and posts to share on social media.

Admin + Organization

• Organize, relabel, and optimize images in Google Drive and HeyOrca for social media and web usage. 

• Create and maintain physical organization and online database of all clothing, sample products, and props. 

• Place seeding sample orders, ensuring the order is sent and received in a timely manner. 

• Assist on photo and video shoots as needed.

Event Marketing

• Attend 4 organization partner conferences

• Assist with event planning and organization 

• Staff trades/sales/conference booths

• Run point of sale  at conferences. 

• Organize event swag and booth merchandising materials. 

• Ship out swag/event materials

• Maintains punctual, regular and predictable attendance.   

• Works collaboratively in a team environment with a spirit of cooperation.

• Attends all relevant meetings.

• Respectfully takes direction from the manager.

• Other duties as assigned.

Supervisory Responsibilities

This position has no supervisory responsibilities. 

Qualifications

Ability to perform essential job duties with or without reasonable accommodation and without posing a direct threat to safety or health of employee or others. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

Education & Experience

Bachelor’s degree from four-year college or university or Associate degree from college or technical school and 1 to3 years(s) working in a similar role.

Certificates, Licenses and/or Registrations

This position does not require any certificates, licenses, or registrations.

Language Skills 

Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents.  Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.  Ability to write speeches and articles for publication that conform to prescribed style and format.  Ability to effectively present information to top management, public groups, and/or boards of directors.

Mathematical Skills

Ability to apply advanced mathematical concepts such as exponents, logarithms, quadratic equations, and permutations.  Ability to apply mathematical operations to such tasks as frequency distribution, determination of test reliability and validity, analysis of variance, correlation techniques, sampling theory, and factor analysis.

Computer Skills

Has advanced specialized computer skills that require mastery of applicable software in such fields as graphic design, video production, technical writing, statistics and web based training.

Reasoning Ability

Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables. 

Physical Demands & Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential duties of this job. The work environment characteristics described here are representative of those an employee encounters while performing the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

While performing the duties of this job, the employee is regularly required to sit, stand, walk, talk or hear. The employee is occasionally required to use hands and fingers to type or dial, climb, or balance, stoop, kneel, crouch or crawl, and reach with hands and arms. The noise level in the work environment is usually moderate. The employee must occasionally lift and/or move up to 50 pounds. This position requires frequent computer use. Specific vision abilities required by this job include close vision, color vision, distance vision, depth perception, and ability to adjust focus. 

Travel

This position requires occasional travel for 20% of the position, often overnight or multiple days.