Marketing Manager

Posted by Luna Sandals on 07/29/2021

Job Basics

Industry Sector: Outdoor

Job Categories: Marketing & Digital Marketing

Company Type: Apparel/SoftGoods

State:

City: Remote

Country: United States

Required Experience: 1 - 3 years

Contact Name: Liv McDonald

Business Phone: 8555862726

Job Type: Full Time

Salary: $17.5 - $20/hr

Required to Relocate: No

Required to Travel: No

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

Please read the whole ad before applying.

Want to work in the outdoor industry and looking to be a part of a growing company with a strong culture, great product and awesome fans?

LUNA Sandals is a small and growing adventure & running sandal manufacturer with a worldwide fan base. If you’ve read the best selling book “Born to Run” by Christopher McDougall, you’ve met our founder, Barefoot Ted. Started as an official company in Seattle in 2010, LUNA Sandals helped pioneer the “zero drop” and “minimalist” running and hiking footwear categories and was born along with brands like Altra and Vibram Fivefingers. Learn more about us at www.lunasandals.com.

We make a full line of adventure, running, and traditional sandals using the highest quality materials and processes. We strive to make super comfortable footwear that promotes foot health and encourages users to spend time enjoying the outdoors. We often say we are like “Surfers making surfboards” because we love to both make and use our sandals, and since we use our products and have a wide fan base, we are continually finding ways to improve to meet the needs of all kinds of adventure and everyday experiences.

This is a 30-40hr/week highly creative and managerial position that requires skills to be able to create and lead marketing strategy as well as managing daily marketing responsibilities like managing social media and creating newslettres.

You will work closely with the CEO to get direction and bounce ideas off. You will also work with our Founder and President Barefoot Ted to learn the philosophy and grand vision of our company.

Main Responsibilities

• Know LUNA culture and philosophy by heart and be able to communicate it with our current and prospective audience

• Collaborate with management team to create the marketing vision for LUNA Sandals

• Create yearly marketing strategy and goals

• Create and maintain LUNA’s yearly marketing activity calendar

• Create and implement marketing activities from scratch

• Create and manage LUNA Sandals email newsletters/campaigns

• Create and manage SMS campaigns

• Manage and grow all LUNA Sandals social media accounts (Instagram, Facebook, Twitter, YouTube etc.)

• Answer customer messages that come to social media accounts, engage with customers via comments and stories

• Write copy and create visual content for all marketing related activities

• Lead all marketing activities including sponsorships, fan activities, giveaways, etc

• Write blog posts and manage invited authors for LUNA Sandals blog.

• Manage and organize visual content (gather and organize photos to be used for marketing)

• Create and manage social media ads

• Manage LUNA Sandals affiliate and pro deal programs

• Analyze and report on the success of different marketing activities.

Ideal candidate has/is

• At least 2 years of related experience. Previous marketing experience in outdoor/fitness industry is a bonus. 

• Strong creative skills, if you enjoy creatively working with visual & written content, you’ll likely thrive in this position!

• Excellent copywriting, written and verbal communication skills

• Detail oriented, flexible and works well independently

• Familiar with email marketing tools like Klaviyo and/or Mailchimp

• Proficient with at least one design tool like Photoshop, Indesign, Illustrator, Adobe Spark

• Motivated in a fast paced and ever changing environment
• Self motivated. This is a remote job that requires you to work in front of a computer with regular remote team collaboration.

• Familiar and comfortable with visual branding principles, able to use brand voice to represent LUNA across outward facing channels

• Photography and video editing experience is preferred but not required

• Bonus if you have read the book Born to Run

• Bonus if you have worked in a similar role in outdoor industry

Compensation and Benefits

• $17.5-$20/hr DOE

• Generous health, vision, dental and life insurance.

• Access to industry pro-deals

• Flexible vacation scheduling (10 days of PTO and 7 days of paid holidays)

• This is a remote position. Our company is based in Wenatchee, WA and Santa Barbara, CA

Please apply with

• Your resume

• A cover letter stating why you would be a good fit for this position

• 2-3 sentences describing your philosophy of life

Please Note: Your application will not be reviewed without the above 3 items.

Thanks!

LUNA Sandals team

About Luna Sandals

In 2003 Barefoot Ted was on a seemingly simple mission: to learn how to run pain-free. As he learned more about the natural selection of footwear in human cultures ,  he kept finding the simple sandal as the footwear of choice for many cultures past and present. This fascinating quest into the world of movement, running, and simple footwear led him into the Copper Canyons of Mexico in 2006; the story of which is famously chronicled in Christopher McDougall's best-seller ,  Born To Run. If you ha ve  read Born To Run , you are familiar with Ted's story.  He traveled down to the  Copper Canyons to run an ultra-marathon with the legendary Tarahumara. W hile there, Ted became friends withManuel Luna, a Tarahumara sandal maker. Manuel made Ted his first pair of traditional tire 'huarache' sandals. The spark for LUNA sandals was born and as they say, the rest is history.