Marketing Content Specialist
Posted by Giant Bicycle, Inc. on 08/25/2021
Job Basics
Industry Sector: Action, Bike, Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: HardGoods/Equipment
State: CA
City: Newbury Park
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary: $50K - $55K annually
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
POSITION: Marketing Content Specialist
LOCATION:
Newbury Park, CA
Job Summary: Work with Giant Group USA’s marketing team to support internal communications and marketing efforts in the US in coordination with global and regional teams and stakeholders. Work with the Marketing and Retail Services teams to execute a wide variety of creative deliverables including, but not limited to: website and social media content, marketing campaigns and product launches, and retail support.
Essential Duties and
Responsibilities:
DIGITAL
=
Work
with the marketing team to create, implement, and manage digital marketing
content and campaigns for all Giant Group brands.
=
Create,
monitor, and manage brand-specific social media content related to product
(bike, E-bike and gear), advocacy, athletes, and events.
=
Collaborates
with the US marketing team to create, implement, and manage all brand and
product marketing activities, including but not limited to: product launches,
events, advertising, promotion, content creation, sponsorship, and advocacy
efforts.
=
Leads
effort to update and maintain retail and consumer database for both B2B and B2C
Marketing Campaign efforts.
=
Additional
projects and responsibilities as defined by Giant management.
COLLATERAL
=
Collaborate
on content development of sales support materials, infographics, sales and
marketing internal communications, and retail marketing programs.
=
Manage
sales support materials including annual product sourcebooks, In-Store seasonal
asset deliverables, and digital retail portal (Promoboxx).
Job
Qualifications:
=
College
degree required, or 2-3 years of relevant marketing experience
=
Passionate
about social media marketing
=
Creative
content and design skills (working knowledge of Adobe Photoshop)
=
Strong
written and verbal communication skills
=
Excellent
attention to detail
=
Ability
to manage multiple projects and deadlines
=
Experience
in the bike industry or a strong interest in cycling and/or the outdoors
Requirements:
=
Potential
for unpredictable work hours and schedule changes in order to meet deadlines as
needed.
=
Non-exempt
position.
=
No
remote work. Position based in Newbury Park, CA.
=
Qualified candidates please submit your cover letter and resume to HR@giantbicycle.com.
