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Marathon Sports Digital Marketing Manager

 

Posted by Marathon Sports on 07/20/2021


Job Basics

Industry Sector: Fitness, Lifestyle, Outdoor

Job Categories: Design - Graphic, Design - Web, Events, Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Retailer

State: MA

City: Waltham, Ma

Country: United States

Required Experience: 3 - 5 years


Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles


Job Description & Requirements

Job Opening: Digital Marketing Manager

Job Type: Full Time / Salary

Compensation: Based on Experience

Education: Bachelor’s Degree in Marketing, business, communications, or related field

Location: Waltham, MA

 

About Marathon Sports

Since first opening our doors back in 1975, we have steadily grown from our single mom-and-pop store

in Cambridge to 18 stores across the Northeastern coast, as well as offering our full line of products

through our online store for domestic and international shipping. We are proud to be included in the

“Best of Boston” retailer list by Boston magazine 16 times and consistently recognized as one the top

running stores in the country. Our success comes from our passion to actively develop our company, and

that starts with finding great people to join our team. No two roles are the same! We work with each

team member to ensure that they are getting the most out of their time spent with us, and that we evolve

together.

Why work here?

For us, a job is more than just a bunch of daily tasks that need to be checked off before the end of your

shift. It’s about helping someone work to achieve a personal goal that is not only lofty but packed with

reward for both you and the customer. Whether it’s about helping someone train for their first

marathon, first 5K, or begin running for the very first time in their lives, your time spent with us is so

much more than just a simple retail interaction.

About the Position 

This individual is tasked with coming up with new and innovative ways to present Marathon Sports as

an authentic and influential independent running brand. They will work closely with our ecommerce

and buying teams to provide a highly engaging and user-friendly digital experience for customers of the

Marathon Sports brand family. This person must understand our customers and how to communicate

effectively with them. The Digital Marketing Manager will report directly in to the Director of Marketing.

 

Primary responsibilities include: 

  • Management of diverse portfolio of social media accounts for three different brands across
  • multiple platforms
  • Creation and execution of digital advertising strategy including use of Facebook Ads Manager
  • and Google Ads
  • Creation of original, SEO-optimized content for website, blog, and email marketing campaigns
  • Management of email marketing including contact segmentation, message creation, and account
  • optimization
  • Actively engage with all customer service inquiries via social, email, phone, or other avenues
  • Building and executing comprehensive brand and product marketing plans
  • Conducting regular market research in order to understand consumer behavior

 

This individual serves as a key member of our leadership team, crafting our marketing strategy and

directing a team of 20+ store managers in executing local and global marketing efforts in both digital

and brick and mortar space.

 

Qualifications & necessary skills:

  • Strong marketing skill set - understanding of market research, social media, email marketing,
  • content marketing, and strategic planning
  • Must be proficient in the following:
  • Facebook Ads Manager
  • Google product suite (Google My Business, Google Analytics, Google Search Console in
  • particular)
  • Adobe Creative Suite
  • HTML and use of Wordpress CMS
  • Search Engine Optimization
  • Strong writer who is able to understand and portray our culture and tone of voice
  • Strategic thinker who can see the big picture
  • Ability to prioritize tasks and work within a busy office environment
  • Possess a strong skillset in photography
  • Must be a team player who thrives on collaboration
  • At least 2-3 years of previous digital marketing experience preferred
  • Bachelor’s Degree in marketing, business, communications, or related field

Please note that this position will also have some responsibilities that occasionally stray from the above. These responsibilities include, but are not limited to, working the sales floor and pop up events that take place outside the store. Events can range throughout any of our locations (occasional overnight travel required). These responsibilities can also extend to other brands that fall under the Marathon Sports umbrella.

If you believe you exhibit these qualities and can fulfill the qualifying requirements above, we encourage you to apply for this position by submitting a letter explaining why you think you should be considered for the job, along with your resume.


About Marathon Sports

Founded in 1975 in a renovated first-floor apartment near Harvard Square, we have grown to 11 retail locations, bringing our unparalleled customer experience to runners, walkers, and fitness enthusiasts across the Bay State. We exist to inspire people to meet and exceed their health and fitness goals. Check us out at one of our 11 locations across MA!