Marketing Coordinator

Posted by The Gravity Cartel on 06/11/2021

Job Basics

Industry Sector: Bike

Job Categories: Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Apparel/SoftGoods, Recreation

State: WA

City: Vancouver

Country: United States

Required Experience: 5 - 7 years

Job Type: Full Time

Salary:

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 50+ miles

Job Description & Requirements

The Gravity Cartel - SPANK & iXS (Onsite only)

 

The Gravity Cartel is seeking a full time, onsite Marketing Coordinator to oversee all aspects of its Brand website & Shopify web store and online presence, including owned, earned, and paid media, as well as sponsored athlete and events portfolio. The ideal candidate will be a mountain biker and therefore have the technical and lifestyle understanding to direct and generate authentic content for the brands, have the ability to combine an understanding of what drives e-commerce sales, and a passion for building immersive digital brand experiences.

 

As the driving force of our brand online presence, you will be responsible for defining and building a World-class online experience and digital channel strategy.

 

What You'll Do

 

• Reporting to the MD, you will oversee the management and development of The Gravity Cartel and Spank Industries web properties from its US office in Vancouver, WA.

• Own the Shopify e-commerce technology stack, including management of 3rd party web developers.

• Oversee digital channel strategy and demand generation initiatives, including paid digital media campaigns.

• Develop and execute social media, brand marketing, photography and editorial to craft and optimize highly engaging campaigns that drive sales.

• Manage web store inventory and merchandising.

• Work cross functionally with the US and Brand global Sales teams to develop and execute B2B campaigns and content including digital mailers and newsletters, as well as digital catalog. 

• Activate the brands’ sponsored athletes, influencers, and event properties to drive authentic lifestyle and technical product content for publishing across the brands’ online properties as well as affiliate channels.

 

Job Requirements

What You'll Need

 

• 5+ years’ experience within an e-commerce and/or digital marketing role.

• Demonstrated first-hand experience working with Shopify and related technologies.

• Expert understanding of funnel modeling, audience building and conversion rate optimization.

• Expert understanding of Facebook, Google, and other online ad platforms.

• Intermediate-advanced Microsoft Excel skills.

• Intermediate-advanced skills with Adobe Creative Suite.

• Thrives in a fast-paced, entrepreneurial, and ambiguous environment.

• Proven experience and passion for working with a team of diverse skillsets and backgrounds.

• Effective oral and written communication skills with the ability to distill complex technical concepts into easily digestible parts.

About The Gravity Cartel

The goal of The Gravity Cartel is to support both iXS Sports and SPANK Industries as the US Sales and Service office, helping to deliver premium crafted and sustainable parts, apparel, and protection to the mountain bike and gravel markets.