Product Line Manager

JOB TITLE: Product Line Manager

EMPLOYER: Topo Designs

REPORTS TO: Director of Product

SUMMARY: 

Reporting to the Director of Product, the Product Line Manager maintains a portfolio of all the Topo Designs products – apparel, accessories, and bags; responsible for strategic planning, tracking and monitoring seasonal product lines using data driven analytics, market research and forecasts to create the optimal product line. 

Experience/ Education Requirements:

• B.A. or B.S degree in Merchandising, Development, Design, or related field of study. 

• 5-7 years of progressive analytical product line management; experience managing a multi-category apparel line is preferred

• Experience in apparel and in the outdoor industry is preferred

DUTIES AND RESPONSIBILITIES:

• Control, maintain and communicate all details related to the master product line plan

• Research and prepare market and competitive landscape studies for presentation to cross functional teams.

• Develop collection and assortment strategies to support target business initiatives

• Develop categorical pricing strategies driving up to marketing and budget goals

• Develop and maintain a product roadmap of releases and marketing initiatives

• Work with branding, marketing and sales teams to promote a complete understanding of key personas and product direction

• Create strategic direction within each product category to ensure compatibility and consistency, and avoid conflicts and duplication

• Analyze and communicate product sales data to support cross functional understanding and promote future seasonal stories

• Coordinate with sales, customer service and retail for feedback on product

• Work with the design and development teams throughout the product cycle to refine, improve, or reinvent the components of the product line in order to properly address market needs

• Present product line seasonally

• Communicate product line results and initiatives to design and upper management 

• Performs other related duties as assigned by management. 

SUPERVISORY RESPONSIBILITIES:

None

QUALIFICATIONS:

• Strong analytical mindset

• Excellent written and oral communication skills

• Strong organizational, problem-solving, and analytical skills

• Ability to manage priorities and workflow

• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

• Ability to work independently and as a member of various teams and committees

• Proven ability to handle multiple projects and meet deadlines

• Good judgement with the ability to make timely and sound decisions

• Ability and willingness to travel

COMPETENCIES

• Project Management--Develops project plans; Coordinates projects; Communicates changes and progress; Completes projects on time and budget; Manages project team activities. 

• Analytical - Synthesizes complex or diverse information; Collects and researches data; Uses intuition and experience to complement data; Designs work flows and procedures.

• Design - Generates creative solutions; Translates concepts and information into images; Uses feedback to modify designs; Applies design principles; Demonstrates attention to detail.

PHYSICAL DEMANDS AND WORK ENVIRONMENT: 

• Frequently required to stand

• Frequently required to walk

• Frequently required to sit

• Continually required to utilize hand and finger dexterity

• Continually required to talk or hear

The above is intended to describe the general content of and requirements for the performance of this job.  It is not to be construed as an exhaustive statement of duties, responsibilities or physical requirements.  Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.