Marketing Content Specialist - Diving
Posted by Johnson Outdoors on 11/24/2020
Job Basics
Industry Sector: Outdoor, WaterSports
Job Categories: Marketing & Digital Marketing
Company Type: Recreation
State: WI
City: Racine
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Marketing Content Specialist (Diving)
Located at our beautiful Headquarters along Lake Michigan in downtown Racine.
About the Role:
The Marketing Content Specialist (Diving) under general direction, collaboratively, develops, creates, and edits routine to moderately complex marketing content across a wide variety of channels. In collaboration with marketing team(s), coordinates digital assets/marketing content and brand requirements to support building the brand and targeted campaigns. Coordinates content/editorial calendars, and projects which include the flow of content from ideation to development and publishing in collaboration with internal teams and external vendors/agencies.
Key Responsibilities:
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Acts as an outdoor enthusiast with a pulse on the business, serves as a strong business advocate and ensures results are successful and linked to business initiatives.
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Develops and implements Search Engine Optimization strategies.
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Writes, ghostwrites, edits or repurposes content for multi-discipline
use across a wide variety of channels (websites, social media, email
marketing). Researches subjects, finds interesting angles, creates grabbing
headlines and crafts content for social media, YouTube, Display, articles,
campaigns, websites, etc.
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Coordinates and maintains the content/editorial calendar (may
include editorial, graphics/photos, videos, events) to plan content and product
coverage. Tracks project tasks on content calendar holding regular meetings
with stakeholders to review status and identify needs.
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Coordinates the production, launch, reporting, optimization and
retirement of digital assets, primarily to support targeted campaigns but also
for evergreen digital assets.
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Monitors and engages with consumer reviews, comments and
questions.
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Assists in reviewing current content processes and may make
recommendations to improve corporate guidelines /standards for consumer-facing
content that is used by the brands.
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Assists in performing return on investment analysis, monitoring KPI’s /Google Analytics and reporting to the business against goals. Performs content gap analyses to determine what type of content is missing and what is needed.
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Supports experiential marketing, trade shows, events and public relations
activities.
= Performs other duties as assigned.
Education & Experience Requirements:
= Bachelor’s degree in Communications, Marketing, New Media or equivalent.
= Typically requires a minimum of 2 years of related marketing experience which includes experiences writing, editing and coordinating content.
= Scuba Diving Experience: Certified, actively dives at least 1 time in past 12 months
Knowledge & Background
Requirements:
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Ability to identify and transfer digital content across different
digital platforms.
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Experience in digital content ideation and execution. Ability to
recognize future trends in digital technologies and act proactively.
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Ability to support production in fast paced events or on-site,
in-site shoot/filming.
= Demonstrated understanding of general marketing fundamentals and how to maintain brand standards.
= Excellent verbal, written and interpersonal communication skills to effectively communicate with internal teams and external vendors.
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Ability to effectively multitask and prioritize work.
= Skills and ability to coordinate projects which includes gathering ideas, managing the timeline, resources and budgets as well as performing an evaluation on the project’s effectiveness.
For consideration, please send your resume, cover letter and salary expectations to jobs@johnsonoutdoors.com.
All qualified applicants will receive consideration for employment
at Johnson Outdoors (and all subsidiaries) without regard to race; creed;
color; religion; national origin; sex; age; disability; sexual orientation;
gender identity or expression; genetic predisposition or carrier status;
veteran, marital, or citizenship status; or any other status protected by
law. Johnson Outdoors is proud to be an affirmative action and equal
opportunity employer.
If,
because of a medical condition or disability, you need a reasonable
accommodation for any part of the application process, please contact Human
Resources at HRSpecialAccommodations@johnsonoutdoors.com to let us know
the nature of your request and your contact information.
About Us:
