Digital Marketing Manager
Posted by Pure Fishing on 01/29/2020
Job Basics
Industry Sector: Fishing
Job Categories: Design - Web, Marketing & Digital Marketing
Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment
State: SC
City: Columbia
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Salary:
Required to Relocate: No
Required to Travel: Yes
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
Pure Fishing is seeking an innovative and forward-thinking digital marketing professional that is passionate about driving positive results. The Digital Marketing Manager is responsible for helping to shape the strategy and execution of Pure Fishing’s rapidly growing digital marketing efforts that are aimed at growth in traffic and new customer acquisition. The ideal person for this position is one with an entrepreneurial nature that is not satisfied at the end of the day by simply maintaining the status quo. S/he has a proven track record of leveraging data-driven decisions and will keep a vigilant eye on the competitive landscape to find opportunities to drive brand awareness, site traffic, and acquisition in new and innovative ways. This person will continually try new things and not be afraid to fail and learn from mistakes.
Key Roles and Responsibilities include managing the digital marketing channel, fostering existing vendor relationships, on-boarding new vendors, and recommending and ensuring the successful adoption of new technologies. Specifically, the successful individual will be responsible for:
Drive the company’s overall digital marketing efforts, partnering closely with business owners to bring a strategic marketing point of view to driving ideation, testing, and learning in the service of business growth.
Oversee digital marketing programs including SEM/SEO, Paid Social, Affiliate Marketing, Email Marketing, and Programtically-driven targeted campaigns.
Develop and own reporting on the effectiveness of all digital marketing channels against sales, margin, and acquisition targets.
Exist within a test-and-learn culture that continually tries, measures, and analyzes results of new things.
Manage all vendor relationships associated with digital marketing programs.
Identify promotional opportunities that can drive profitable sales and/or accelerated customer acquisition.
Stay on top of industry best practices with an eye for relevant tactics that can be adopted to drive results for the Pure Fishing brands.
Ensure digital marketing team is effectively integrated and collaborating with cross-functional partners in the brand marketing, finance, technology, fulfillment, and customer service.
Candidate Profile
The Digital Marketing Manager will be a strategic and growth-oriented operative. S/he will have an entrepreneurial mindset and the ability to thrive in a fast-pace and rapidly changing environment.
Performance and personal competencies required for the position:
Strategic Planning and Vision
Strategic thinker who creates compelling vision for the future of the organization and is able to create the pathways to bring it to life
Creative person who unlocks value in the business by capitalizing on key business drivers, market conditions, and consumer trends and insights
Adeptly balances long-term goals and short term objectives; ability to anticipate and plan for future opportunities and consequences
Comfortable with taking calculated risks to capitalize on new opportunities as the highly dynamic digital landscape evolves
Analytical Skills & Business Acumen
Experience with budget-management responsibility and managing financials to focus on driving bottom-line expectations
Excellent judgment and decision-making skills; skilled at assessing financial implications, determining commercial trade-offs and prioritizing investments/resources
Ability to synthesize disparate data streams and distill them into meaningful insights
Willing and able to dive deep into business details while staying focused on the big picture
Drives Results Through Innovation
Change Agent who drives innovation and provokes out-of-the box thinking about the business
Continually drive to expand knowledge by identifying and testing new ideas and is never satisfied with mediocre results
Proactive person who is a self-starter and takes ownership of results
Results-oriented leader with a proven track record of scaling businesses and driving revenue
Collaborative & Influential Leader
Builds effective working relationships based on mutual trust across with all levels, functions and geographies
Confident and comfortable leading without authority across internal and external constituents and achieving alignment across a range of different opinions and interests
Gains credibility and garners respect to motivate others and produce desired tangible outcomes
Key Qualifications:
Bachelor’s degree in Marketing, Business, or similar field.
5+ years of direct and hands-on digital marketing and e-commerce experience with at least 3 years working in retail and/or direct-to-consumer organizations
Advanced Google Analytics and AdWords skills
Deep understanding of tag management platforms
Experience with CRM and DMP platforms.
About Pure Fishing
But fishing to us is not just about business, it is about time shared with family and friends, time on the water, excitement and the environment. We are a passionate team dedicated to creating memorable experiences by helping anglers everywhere have more fun catching more fish.
