Marketing Specialist - Canada
Posted by Helly Hansen on 10/11/2019
Job Basics
Industry Sector: Outdoor, Snow
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods
State: BC
City: Richmand
Country: Canada
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate:
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
JOB DESCRIPTION
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Job Title: Marketing Specialist - Canada |
Section: Canada Marketing |
Reports to: Regional Marketing Manager |
Manager of: No Direct Reports |
Job Purpose: This role will be focused on the execution of marketing activities across all Helly Hansen Key Accounts in Canada. This role is expected to execute all Key Account projects and help support the Key Account sales manager and work closely with the Key Account internal marketing teams to fullfill content and product needs. |
Key Accountabilities
a. Sailing Regattas tied to Key Accounts b. Ski/Mountain Events tied to Key Accounts c. Plan the overall Key Account event calendar to include: i. Annual calendar of events – prioritization, resource plans, budgets, establishment of “success metrics” ii. Physical management of event process, internal & external resources iii. Integration with Retail and Sales teams iv. Ordering of product / materials necessary to ensure Event success
a. Trade Show’s – provide creative execution of trade show booth, show materials, graphics, marketing programs according to centrally developed theme and focus b. Regional Sales Events - provide creative support to ensure a strong, brand presence. c. Key Account Management – work with Key Account Manager to provide the marketing execution of key account programs (instore/online programs, staff training programs, custom KA marketing materials etc). |
Skills:
General |
? Strong presentation skills ? Ability to multi task, prioritize and execute ? Interpersonal skills in a multicultural environment ? Ability to plan and organize efficiently ? Language skills - fluent English and French Consumer centric thinking & business partner to Sales Managers and Key Accounts.
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Competencies: |
= Proficient in MS Office and Adobe Creative Suite |
Knowledge: |
? Interested in the HH world (e.g wintersports, sailing, mountain) ? Understanding of the retail and sporting goods environment |
Personal Attributes: |
? Energetic, enthusiastic, positive and tireless ? Systematic and organized ? Having a “doer-mentality”, ready for hands-on work ? Social intelligence, adaptable to different cultures & styles and being able to influence them in a positive way. Empathy for other perspectives. ? Pragmatic, tenacious with attention to detail. Solution oriented ? Creative thinking ? Dedicated to getting the job done but able to have "fun" as well ? Passion for ours Sports, our brand, and our customers ? Is an active participant in one’ or more of the Helly Hansen areas of Focus (Ski, Sail, Mountain activities) |
Qualifications: |
= Minimum a bachelor’s degree |
Experience: |
? +1 year(s) working experience preferably in the sport industry ? Working experience as a Retail Sales Associate or in Key Account Marketing Management |
Location: |
? Richmond, BC, 20% travel involved
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Disclaimer
The job description is part of every Helly Hansen employee’s contract. However, this is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change.
About Helly Hansen
Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.