Digital Marketing & PR Specialist
Posted by Tifosi Optics, Inc. on 07/08/2019
Job Basics
Industry Sector: Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Accessories
State: GA
City: Watkinsville
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel:
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Responsibilities:
= Design digital media campaigns aligned with business goals
= Coordinate the creation of digital content (e.g. website, blogs, press releases and podcasts)
= Manage end-to-end digital projects
= Establish our web presence to boost brand awareness
= Maintain a strong online company voice through social media
= Liaise with Marketing, Sales and Product development teams to ensure brand consistency
= Suggest and implement direct marketing methods to increase profitability
= Monitor ROI and KPIs
= Stay up-to-date with digital media developments
= Maintain Amazon listings and optimize Amazon advertising
= In depth knowledge of SEO and ad words programs
Requirements:
= Proven work experience as a Digital media specialist or Digital marketing associate
= Solid knowledge of Photoshop, Final Cut Pro, Premiere Pro, Audacity or other media editing software
= Experience with visual communication principles
= Familiarity with web design and content management systems
= Excellent analytical and project organization skills
= An ability to multitask and perform under tight deadlines
= Strong verbal and written communication skills
= BSc degree in Marketing, Digital media or relevant field
= Additional qualification in web design or animation is a plus
= Deep understanding of digital marketing and digital production.
= Proven experience delivering effective and innovative digital campaigns.
= Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications.
= Experience managing successful social media campaigns, and a solid understanding of social marketing.
= Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data.
= Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business.
