eCommerce Sales Manager
Posted by Skratch Labs on 05/09/2019
Job Basics
Industry Sector: Bike, Fitness, Lifestyle, Outdoor
Job Categories: Ecommerce Management, Sales - Inside - Product & Reservations
Company Type: Nutrition
State: CO
City: Boulder
Country: United States
Required Experience: 1 - 3 years
Job Type: Full Time
Salary:
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
About Us:
Skratch Labs is an outdoor company on the cutting edge of athlete nutrition, founded by two pro cycling veterans who started mixing performance drinks in paint buckets at McGuckin Hardware over 7 years ago. Since then, we’ve built an amazing following of impassioned athletes in the US and Europe and we’re growing fast. We believe food and drink is just better when made from scratch and we also believe that no matter where we find ourselves in life, it’s never too late to start from scratch. We use our heads and our hearts in everything we do. Our goal is to help people be better. We work together, we are real, we perform, and we are empathetic. If you’re inspired by athletes and our story, and you think you’d thrive in an office full of dogs, bicycle posters, shenanigans, hard work, and the occasional lunchtime knock-out (basketball) game, this could be the place for you.
About the Role:
The eCommerce Manager will
be our resident expert and champion for considerable, intelligent growth in
this channel. This individual will manage select eCommerce accounts delivering
best-in-channel presentation and sales for Skratch Labs. You will direct the
day-to-day operations relating to specific eCommerce partners with oversight and
responsibility for strategy, sales, paid media, promotion, presentation, and
performance metrics.
Responsibilities
- Manage our Amazon, and Direct-to-consumer businesses.
- Drive strategy, forecasts and growth for Amazon and D2C
eCommerce business.
- Paid media strategy -- iterate relentlessly on presentation
and efficacy of ad spend. Evaluate ad buys driving lower funnel conversion
for Google, Facebook, and Amazon. Own upper funnel customer acquisition,
collaborate closely with marketing on strategy and tactics.
- Evaluate International opportunities with Amazon, Alibaba etc… in collaboration with International Sales Manager.
- Help define and then achieve channel revenue goals.
- Define post-purchase follow up practices and iterate as
necessary.
- Select and manage key external resources to support
eCommerce programs.
- Develop eCommerce-specific metrics to analyze ROI,
track trends, and make strategic recommendations to ensure we are optimizing
efforts to drive growth.
- Manage D2C product listing pages and optimize PDP layout to maximize conversions.
- Maintain product launch calendar and partner closely
with Marketing and Sales teams to develop and execute the go-to-market
eCommerce plan.
- Identify loyalty program solutions and budget for 2020
Direct-to-Consumer business.
- Collaborate with Sales and Marketing to develop and
implement seasonal and annual online marketing calendars.
- Work with Sales Leadership to set brand and pricing
policies for eCommerce channel.
- Collaborate with sales team leaders around key
specialty online players, determining priority placement at specialty
without compromising D2C and Amazon optimization.
- Ensure authorized online sellers are within MAP,
eliminate unauthorized disruptive marketplace sellers, and reduce MAP
violations. Track all online promotions and ensure they have been
preauthorized.
- Manage tax settings, Amazon product listings, Seller
Central reporting, Amazon disputes and communications as well as other operational
elements.
- Own website user experience and site architecture.
- Own Amazon reviews strategy, seeking ways to increase
the quantity of reviews while maintaining quality.
Key Qualifications
- Passion for/excellence in
analytics, demonstrated ability to dive deep in to metrics of eCommerce and
continually iterate on and improve our approach and results
- Competitive drive to exceed
sales targets
- Collaborative mindset to
work amicably with sales team and across internal departments
-
Effective
communication skills, both written and oral
Education & Experience
- Bachelor's degree
- 2-4 years of eCommerce
channel experience
- Amazon-specific experience
with both 1P and 3P relationships
Position Definitions
The eCommerce Sales Manager is a full-time salary position, based in Boulder Colorado, reporting to the VP of Sales.
Benefits include Health insurance, Flex PTO, 401(k), employee profit sharing, monthly cell phone stipend, flexible working hours, positive and inclusive work environment.
If this describes and inspires you, please complete a 10-minute survey and email your resume and cover letter to Jen@skratchlabs.com Please check the box for “eCommerce Sales Manager” when completing your survey.
