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Company Description

Established since 2011

In 2009 during the Supercross finals at Sam Boyd Stadium we were enjoying the energy of the 45,000+ fans watching all the race action. We also noticed how the sun and wind were beating on everyone in that stadium. It was hot and windy and everyone was getting fried. I went to pull some sunscreen out of my backpack and the only sunscreen I had was made for surfers and was thick and sticky. This is the same problem we would have every time we went camping in the sand dunes, sunscreen that felt thick and sticky. Having grown up in Southern California, surfing and traveling all our lives we knew the importance of protecting ourselves from the sun, but we did not want to wear this thick white sunscreen when we were not surfing. We did not want dirt and sand sticking to us while riding through the dunes or watching motocross. So we set out to develop sunscreen that was of the highest quality but that felt like we were wearing nothing and was dry to the touch.